Researched user pain points, mapped stakeholders, and structured insights using service design methods. Led Tidy Store's UX, refining navigation and building the "Sell and Donate" feature for circular consumption.

Designed the Tidy Calculator, using AI-driven image detection for transparent cost estimates. Created wireframes, service blueprints, and smooth UX flows for a seamless experience. Developed the project video in After Effects and contributed to presentation decks, effectively communicating the concept and process.

Understanding the role of behavioral psychology in habit formation helped shape the long-term usability of Tidy-Inn. It reinforced the importance of balancing functionality with emotional engagement, ensuring that organizational solutions were both effective and personally meaningful for users.

To ensure feasibility and effectiveness, the team prioritized key insights over broad exploratory ideas. This helped in narrowing down core features that had the highest impact. Some elements were simplified to maintain practical execution without compromising the service’s overall purpose and usability.

Ensuring a balance between emotional connection and functional efficiency in service features demanded continuous refinement. Coordinating workshops and aligning diverse team ideas required strong collaboration but ultimately strengthened the project’s outcome.

Introducing a community-driven engagement model, such as a rewards system for sustainable participation, would enhance user retention. Exploring B2B partnerships with real estate agencies, home organizers, and sustainable brands could expand reach and establish long-term service viability. Strengthening prototyping skills and integrating sustainability and accessibility would elevate future projects.