Contextual Research | Behavior Design | Strategic Design | Product Design
Role
Service Designer
Duration
10 Weeks
Business Innovation
Contextual Inquiry
Ethnographic Research
Workshop Facilitation
Prototyping
Skills
Tools
Miro
Figma
Adobe After Effects
Sketchbook
Sanjana Pawar
Rohitha Amirishetti
Aayushi Jain
Riya Patil
Anjani Thakkar
Pranali Mukkannavar
Team
Why does Lululemon, with its unparalleled athleisure products, still struggle to win everyone's heart?
Our mission isn't just about selling clothes; it's about transforming perceptions and turning every retail encounter into a positive experience.
Where Innovation Meets Inclusivity
The Future of Lululemon Starts Here…
Why does Lululemon, with its unparalleled athleisure products, still struggle to win everyone's heart? Our mission isn't just about selling clothes; it's about transforming perceptions and turning every retail encounter into a positive experience.
ABOUT PROJECT
This project embraced a user-centered design approach, blending research and practice to reimagine the library experience. Key user insights were distilled into an Experience Framework, aligning emotional values with practical enablers.
Through collaboration and iteration, the process culminated in a visually engaging Client Magazine to document findings and a Design Opportunity prototype to bring the vision to life.
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I conducted user research to develop the Experience Framework, created stakeholder maps and affinitization clusters to uncover insights, facilitated sensory workshops to explore engagement, and prototyed and tested the design solution.
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This project deepened my expertise in designing inclusive spaces through user research. I mastered techniques to derive actionable strategies and learned to balance storytelling with analytical insights for stakeholder engagement.
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The team focused on key insights, narrowing exploration to prioritize impactful solutions. Certain concepts were simplified for feasibility, ensuring practical execution without sacrificing overall project goals.
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Synthesizing large volumes of user data into actionable insights was demanding, and balancing emotional and functional aspects required careful iteration. Coordinating workshops while aligning diverse team ideas posed additional challenges but strengthened collaboration.
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Improving time management could help refine deliverables earlier in the process. Strengthening prototyping skills and integrating sustainability and accessibility would elevate future projects.
Market Study
Competitor Analysis
Store visits to explore user journeys, assess customer experience, and benchmark best practices.
Blue Ocean Strategy
SWOT Analysis
Threat Analysis
Porter’s Five Forces
Trend Analysis
User Research
Insights Uncovered
What the research informed about
Overarching Topics of Concern
From Insights to Actions
Translated key user concerns into actionable "How might we" questions based on insights
User Segments
The New Fit
The changes we made
The Rankings of the customer profile
Value Proposition
Brainstorming & Co-creation
Scenario Storyboarding User Journey
Prototyping
Desktop walkthrough model of the proposed design interventions
User Testing
Preparing For The Test
Planning the tests, creating a test guide, screening the participants,
Guide users to navigate tasks on the prototype while thinking aloud, then follow up with key insights questions
Conducting User Testing
Results From User Testing
Desktop walkthrough model of the proposed design interventions
solution photos or ideas & ideations
Business Model Canvas
